Lebanon’s place is ranked one hundred and seventieth within the international (CIA, 2014). It is smaller than the size of Connecticut, one of the smallest states in in America. Moreover, Lebanon is one of the few democratic international locations within the Middle East place. Regarding its economic system, Lebanon is a loose market economic system and has a totally lengthy way of life of laissez-faire economics. In addition to its coastal region on the Eastern Mediterranean coast, Lebanon is taken into consideration because the relevant ‘window’ of the Middle East to Europe, North Africa, and the rest of the world. Because of this, its economic system has gone via a few very wealthy instances and changed into even as soon as referred to as the ‘Paris’ of the Middle East before the kingdom’s 15 year-long bloody civil conflict which led to 1990.
Also, even though Lebanon is tiny, it’s also one of the maximum numerous nations inside the international. Christians, Muslims, Druze, and different minority 社交媒體營銷 sects are spread all around the small state or even Lebanon’s political gadget is based on sectarian energy sharing.
However, this diversity had played a pivotal position inside the state’s problems. This range became a necessary condition of the u . S .’s sectarian civil struggle and currently performs an essential position in its political paralysis, despite the fact that other elements (specifically foreign) are guilty as properly. There is presently no performing President and the u . S .’s rival political parties hold bickering and preventing in preference to facilitating the u . S .’s improvement.
Furthermore, Lebanon’s proximity to Israel has made it a foreign coverage/proxy battleground for foreign countries, every the usage of Lebanon for its very own egocentric ends.
The unhappy political realities of the country have notably hurt the united states of america’s economic system. Also, on account that Lebanon is a provider-primarily based financial system, this precise area has taken the largest hit.
Tourism plays a sizable role within the kingdom’s economic system. According to the Lebanese Ministry of Economy & Trade (MOET), “Tourism has long been considered one of Lebanon’s main economic sectors” (Economic Research Unit, 2010).
Furthermore, The World Travel & Tourism Council envisioned that the travel & tourism sector in Lebanon contributed over $four billion greenbacks in 2013 (World Travel & Tourism Council, 2014).
The travel & tourism zone made up about 10% of the economy in 2012 however that proportion dropped to nine% in 2013 (ibid, p. 14). This is due to the political situation in the united states of america in addition to some other elements. Moreover, the range of traveller arrivals within the u . S . A . Saved decreasing from 2011 to 2013.
Since the tourism enterprise has been really floundering inside the past few years, the room for blunders becomes very small for groups on this industry. The political & financial conditions are squeezing traveller-related (TR) groups in Lebanon. This manner that these agencies are forced to do more to make up for growing losses (or decreasing income) and with fewer sources. There is not any telling while the political & monetary situation in Lebanon will enhance specially because the civil battle in neighboring Syria suggests no symptoms of abating.
There are many methods that Lebanese TR companies can adapt during these instances which includes implementing downsizing rules and cutting back on advertising and marketing & advertising and marketing budgets. When economic recessions and tough instances have an effect on companies, the first things to get eliminated are usually advertising budgets. But specifically when you consider that TR organizations want to do more advertising and marketing to make up for lost groups, this can no longer be an awesome concept.
One strategy to this hassle is to take benefit of Social Media Marketing strategies given that they cost little to no sources, perfect for the contemporary economic scenario in Lebanon. Social media advertising and marketing lets in TR companies to triumph over limitations of confined budgets and reduced enterprise.
During the past few years, the nice impact of social media on enterprise has been extraordinarily excessive (Kaplan et al., 2010; Stelzner, 2010; Treem & Leonardi, 2012, p. 143; Baker & Green, 2014).
Moreover, Facebook and Twitter fans of a selected logo are much more likely to advocate and buy from those brands than non-lovers (Cruz & Mendelsohn, 2011). But, we don’t want to ensure of social media’s impact on business through research studies. For social media users, which consist of over 30% of the world, this truth is known. More and greater businesses are placing Social Media advertising tools into their advertising and marketing techniques and, in a few instances, have even turn out to be an essential a part of their typical business strategy.
Naturally, one would anticipate that Lebanese companies would quick adopt Social Media Marketing as a key role of their normal advertising and marketing techniques however this isn’t always the case. When it involves the Middle East and specially Lebanon, the vicinity is far behind the West in social media usage. Not only that, when it comes to groups worried inside the tourism enterprise, there’s lots room for boom. Little investment in technology is keeping visitor agencies far from maximizing advertising possibilities given by means of social media.
The Lebanese tourism industry isn’t taking advantage of social media advertising techniques even though the blessings of doing so are obvious. This provides a splendid problem specially since the economy is going through a completely difficult time.